Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Successful companies and corporations conduct various market research studies so they can learn about their key customers. The data that stems from such research can better help a company segment ...

For sales teams that serve a diverse audience, it’s unlikely that every customer will have the exact same background and goals. In this case, segmenting sales can help professionals better tailor ...

Opinions expressed by Entrepreneur contributors are their own. When you sit down at your computer after a few hours of work, you may often find yourself digging into your laundry list of emails and ...

Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the ...