Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...

Following the success of TikTok and Instagram Reels, Disney announced that it’s bringing short-form video content to Disney+ ...

A video that is relatively short in length. Although some last only a few seconds, the maximum length is typically a couple minutes. The format is typically in vertical orientation by taking a ...

Disney+ has announced plans to launch bite-sized clips to its platform across the US later this year.The major announcement ...

My attention span suffered a significant self-inflicted wound last year. I’ ve been using social media for nearly 20 years, so I’ m well aware of the ongoing technological assault on my ability to ...

In the boundless ocean of digital media, making a mark and distinguishing oneself can seem like an impossible task. Yet, there are those who, armed with innovation and an intricate understanding of ...

Streaming has been an integral part of people's everyday lives, but Instagram stays with its brand and its latest offers of short-form videos on its social media, centering on its vertical format, ...

If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...

In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form ...

As someone who has spent decades in media planning and buying, Richard Whitman’s recent article on Magna’s new study, "Does Every Second Count? Planning Ad Lengths Across Platforms" is interesting on ...