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Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...

Snap has introduced ray tracing technology to its AR Lens Studio for developers around the world, the company announced on Wednesday. Ray tracing is a technical capability that allows for realistic ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Snapchat parent Snap has recently unveiled new AI-powered AR experiences within the popular social media app set to transform 'what's possible in augmented reality' and revolutionize how users ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

AR devices are having a moment in the sun, but getting access to them is not as straightforward as it could be. One device that has created a lot of buzz lately is Snap’s fifth-generation release of ...

One of the most important aspects of social media platforms that consumers don’t see, is the compensation that creators are paid for using their talents to enhance the platform. To compensate its ...