It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

When asked about Facebook CEO Mark Zuckerberg’s new privacy-focused vision for his company Wednesday, a Snap executive told press that Facebook’s products are doing damage to society, and that ...

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snapchat has confirmed its dynamic ads offering is now available worldwide, ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Huntington Beach Chrysler-Dodge-Jeep-Ram wanted to make waves when the U.S. Open of Surfing came to town last summer. The Southern California dealership's ad team, TurnKey Marketing, decided to get in ...

The following is a guest post by Matt Woodruff, co-founder and chief product officer of marketing technology firm Constellation Agency. Opinions are the author's own. As rivals to the digital ad ...

Snapchat is lifting the limit on video ads to three minutes from 10 seconds, giving marketers a chance to tell a longer brand story in the image-messaging app, per an announcement shared with Mobile ...