In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Witnesses to anti-social behavior must speak up to support the lone voices of people who confront it to reduce the risk of such behavior becoming tolerated in society, according to new research. Three ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a way that protects nature remains one of the sector’s biggest challenges. A ...