Most folks expect near-instant access to your website -- so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three ...

As the world becomes more and more digital, people's attention spans seem to be decreasing. They don’t want to wait to get what they want, and businesses may need to acclimate to those demands. In the ...

You can determine a computer's maximum download speed by performance testing the network and the Internet Service Provider. A computer's maximum download speed is ...

Essentially, page speed refers to how quickly content loads when someone visits a page on your website. The term is not interchangeable with website speed, since page speed refers to a specific page ...

Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ...

If you’re a website owner and you want your marketing dollars to stretch further, you should prioritize SEO. But SEO is a long-term game; in fact, some aspects of an SEO strategy can take months, if ...

A slow-loading website can drive visitors away -- this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

Visitors won’t stick around if your site is slow. Speed things up with simple fixes like removing unused themes and plugins, installing a CDN or switching web hosts. Dianna Gunn built her first ...