Google continues to build on its structured snippets feature in AdWords, which launched in August. Now, up to two lines of structured snippets can display in AdWords text ads. In the example above, ...

Google has added two new short-term headers for structured snippet extensions designed to help merchants promote Black Friday and Cyber Monday offers in their AdWords ads. Structured snippet extension ...

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results to provide additional information. A rich snippet, also known as a structured snippet, ...

Last week Google released a new ad extension for AdWords – structured snippets. This is similar to an ad extension Google released in March, dynamic structured snippets, which automatically pulled ...

If you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the same week that ...

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

Jason DeMers takes us through the differences betwen rich snippets and structured snippets to help marketers understand their use. He tells us that some marketers use the terms interchangeably, which ...

Yesterday, Google announced a feature they've been testing for a few weeks, Structured Snippets. Structured Snippets is a form of knowledge graph that incorporates facts into individual result ...

Earlier this month, we reported Google's John Mueller saying that schema helps with featured snippets. That using schema or structured markup can help Google understand your content and ultimately ...

Make time to review Google ad extensions on a regular basis to ensure you're taking advantage of all available opportunities - including these. Ad extensions maximize your visibility in search engine ...