Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

Survey sampling and estimation methods form the cornerstone of modern statistical inference, underpinning research across the social, medical, and natural sciences. At their heart, these methods ...

This study conducted by Ipsos, Cogenti Applied Strategies and DM2 explores potential consequences of using survey routers - software for the real-time assignment of surveys to a continuous flow of ...

The Results Monitoring Surveys (RMS) Basic Sampling Guidance provides an overview of possible sampling approaches and considerations for implementing an RMS that allows for generalisations about the ...

The pre-module is a quick reference guide, focusing on the practical steps for conducting a SENS survey. It is not meant to replace already existing survey manuals. To avoid duplication, the user is ...