’Tis the season of brand planning at life sciences companies. Some brands are just starting, others are further along in their life cycle, but the process is largely the same: Review current situation ...

Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

Tactical planning involves determining the steps a business must take to reach the objectives developed through strategic planning. Contingency planning involves planning what a business will do if ...

Todd Ferguson, business advisor at Oliver Wight Americas, explains the concept of integrated tactical planning, and how it can put a stop to the need for “firefighting,” and help executives focus on ...

We’re approaching the fourth quarter, which means brand managers across the country are currently trying to remember where they saved this year’s tactical plan so they can recreate it for next year.

NEW LONDON, N.H., Jan. 30, 2020 /PRNewswire-PRWeb/ -- Even if businesses currently have a good Integrated Business Planning process, there is typically firefighting still taking place in the short ...