Nielsen is moving forward with the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia ...
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...
Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...
MIAMI — The nation’s leading Hispanic-focused media company has joined the Addressable TV platform beta program being conducted by Nielsen. Univision Communications‘ inclusion in the test is designed ...
India's media landscape is waking up to the power of addressable TV with the pixels on the screen holding the power to tailor content as per individual needs. Every viewer now is more than just a ...
Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...
For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...
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