Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets. Fail at ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...

LONDON--(BUSINESS WIRE)--The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the ...

SAN FRANCISCO, Jan. 29, 2020 /PRNewswire/ -- SparkPost, the world's largest email sending platform delivering email deliverability solutions and performance insights, today released its 2020 ...

CHICAGO--(BUSINESS WIRE)--ActiveCampaign, the leader in Customer Experience Automation (CXA), has acquired the Postmark and DMARC Digest service offerings. Postmark is one of the fastest-growing ...

Transactional emails can be considered a form of pull marketing, as they are initiated by the consumer's action. However, they can also be used in push marketing strategies, such as sending ...

Email is a ball and chain. We’re locked to it, and it sucks. So anything that makes it easier to deal with, well, we’re going to try it out, right? ZigMail is a nifty new email service that gives you ...

Sending transactional emails may seem like a solved problem. SendGrid, Postmark, Mailgun and others offer dependable email APIs for developers, after all. However, many of those companies have also ...

ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition. ActiveCampaign, which provides customer experience automation, has acquired ...