You know what’s annoying? Not knowing when your taxi will arrive. Or having to call a restaurant to get an update on your order. Or continuously logging into a website to see if you have new messages.

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than ...

Numbers from Silverpop's survey on email marketing confirm what many vendors have touted -- automated messages triggered by behaviors work —and the success of manual, blind ones are fading. The email ...