Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

WESTERVILLE, Ohio (December 14, 2017) — “It’s better to reach the people who count than to count how many people you reach.” SalesFuel has spent several years researching and fleshing out the drivers ...

The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to ...

Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know During a recent conversation, tech-industry CMO and ...

Lead-generation firm PureB2B has launched a product that it says can help B2B technology firms utilize intent data to generate demand. The new tool, PurePredict, combines three sets of intent data and ...

Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for after clicking on an organic search result, that’s a success. Sounds easy enough, but things get complicated ...

Intent data is a complex product. It’s also a relatively new product category. Understandably, marketers have a lot of questions. Intent data is a complex product. It’s also a relatively new product ...

The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this ...

Google AdSense has launched an Ad Intents format, giving publishers a new option for Auto ads to appear on their websites. The ads, which are for many types of industries, are automated. Advertisers ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. In acquisitions of privately held companies, an acquisition ...