Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

Meet Google's agent Universal Commerce Protocol (UCP) standard linking AI assistants to retailers, carts & wallets, so you ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

Future-proof their business with a unified open standard to power additional commerce actions ...