Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

EA is on a mission to double its player base and surpass one billion players over the next five years. To that end, the publisher plans to leverage user-generated content across its titles as a ...

User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their buying ...

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

User-generated content shifts communication from broadcasting to participation. Instead of telling audiences what to think, ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake.

The launch of the ESPN Flagship direct-to-consumer streaming platform is rapidly approaching and it still seems like ESPN is trying as hard as they can to load it up with as many content options as ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...