Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

User-generated content (UGC) is content created by users or customers on platforms like Reddit, Quora, or website forums and community channels. UGC now plays a critical role across the digital ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service. By Tony Maglio Don’t want to ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...

TL;DR: Rockstar is engaging with top creators from Roblox, Fortnite, and GTA V to enhance user-generated content in Grand Theft Auto VI. The game will expand on GTA Online's modding and role-playing ...