Neuroscientists have artificially increased neuronal activity in part of the brain by briefly shining light on genetically modified neurons. They saw that this manipulation selectively enhanced ...

In a world inundated with a constant stream of new information—notifications, ads, emails, news—we often struggle to prevent our attention from being constantly hijacked by external events. But is it ...

How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show ...

Attention, the ability to focus on a part of the sensory information available to us, involves filtering and selecting specific sensory input from the environment. For example, we can focus our gaze ...

Have you ever dropped your phone? Maybe you weren’t paying attention to what you were doing or were excited to show a friend a photo. Suddenly, the phone slipped from your fingers and headed towards ...