In an effort to rev up content, Walmart is preparing to launch Print Plus, a digital supplement to the world's largest retailer's weekly circular. Print Plus will provide digital "liquid content" from ...

Retailers such as Walmart, Kmart, Target and Macy’s, who are participating in a beta pilot to make weekly ad circulars available on mobile news sites, are seeing strong results. As a result, the ...

generally dominates whatever endeavor it undertakes. Not so in Sunday circulars though, where the company’s everyday low price policy (EDLP) precludes participation in the weekly ritual, which is ...