Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Creating a website strategy might seem like a little bit of overkill. However, 21% of business owners face low website traffic challenges. Part of the reason could be that over the years, the role of ...

Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only temporary ...