Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

Augmented reality technology takes what was once simulated in a computer and puts it in the physical cockpit. The United States Air Force will integrate a new software suite into its fleet of F-16 ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...

The US Air Force (USAF) plans to integrate a new augmented reality technology into some of its operational Lockheed Martin F-16 fighters. Developed by Florida-based start-up Red 6, the helmet-mounted ...