Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Consulting company Ernst & Young (EY) has published its 13th Future Consumer Index (FCI) results, identifying changing consumer behaviours and spending patterns amid the cost of living and climate ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...