Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...
Over the past six months how ratings are measured have come under questioning. Nielsen which has been the source since 1950 has seen their accreditation suspended by the Media Rating Council. Industry ...
Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...
Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...
VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions
LOS ANGELES--(BUSINESS WIRE)--Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
The Media Rating Council OKs the change, which will combine the company's panel ratings with big data from streamers. By Rick Porter Television Business Editor A key industry board has given the OK ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback