With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...
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What is data management?

Most modern businesses recognize the value of data. For small businesses, this often means relying on reports generated by the business software platforms they use for daily operations. However, ...
With data being labeled the new “currency” of digital media, data management platforms (DMPs) have become an integral part of companies’ “tech stacks,” with some, such as AOL, spending over $100 ...
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that Informatica’s Intelligent Data Management Cloud TM (IDMC) ...
Semarchy launches AI-first data platform to enable modern enterprises to collaborate, automate, and accelerate the delivery of trusted data. PHOENIX--(BUSINESS WIRE)--Semarchy today announced the ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...