TAMPA, Fla. (BLOOM) — Hefty is giving your trash can a seasonal refresh with a colorful twist. Just in time for peak lavender season, which runs now through late summer, Hefty released its Ultra ...

YORK COUNTY, Pa. (WHTM) — The popular Hefty Lefty’s, which is most known for its grinders and hoagies, will soon be opening its doors at a new food hall in York County. Hefty Lefty’s is owned and ...

There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

In its latest multichannel campaign, Hefty is working to demonstrate its sustainability efforts in a tangible way. Teaming with the world's strongest man will likely illustrate the durability of the ...

Hefty is making a seemingly unlikely sustainability play with a campaign from new shop Periscope, Chicago, highlighting the impact from an initiative through which the brand is helping people in ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...

Arizona Attorney General Kris Mayes announced a lawsuit Tuesday against Reynolds Consumer Products, the company behind the Hefty brand, accusing it of deceiving consumers by marketing its “Blue,” ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...