We've been talking about iPhone "killers" from the early years of Apple's best product, but none of those rivals were able to deliver. If anything, several companies that tried to come up with ...

Apple's big "Awe-dropping" iPhone 17 event on Tuesday introduced a new slimmer "Air" model. The new AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also shown off. Apple is keeping ...

Tim Cook has been Apple's CEO since August 2011, serving in the role longer than the company's co-founder Steve Jobs. When he ...

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

Speaking on Thursday's earnings call, Cook said, "It's difficult to see a world" without iPhones. Apple has been slow to release AI features, leaving analysts mixed on its competitive edge. Apple CEO ...

While Apple Inc. (NASDAQ:AAPL) faces scrutiny over delays in rolling out key Apple Intelligence and Siri features, CEO Tim Cook says its artificial intelligence-powered iPhones are already giving the ...

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...

Apple Inc. delivered strong fiscal fourth-quarter financial results today as it closed out its fiscal 2025 year, but its stock gained only 2% after-hours after iPhone sales fell short of Wall Street’s ...

Apple launched the iPhone 17 and iPhone Air, drawing superfans to stores worldwide. CEO Tim Cook visited the New York City location to engage with fans on Friday. Cook's first store visit was in 2013 ...

A second Donald Trump term means the Apple CEO will need to find ways to keep his supply chain in China out of any potential ...

Between a folding iPhone, a touchscreen Mac, and some big changes in the highest ranks of Apple management, 2026 is shaping ...