HBO is no stranger to controversy. There's recently been all that hoo-ha about it changing its name from HBO Max to Max and ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Colonel Harland Sanders is shedding his white suit jacket for a red cook’s apron as the company he founded unveils a worldwide redesign of its KFC restaurants and one of the world’s most recognizable ...

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough in the beginning, but Google’s clever refinements over the last two decades show an ...

Paul Stanley indulged in a little sentimentality on social media this week when he shared a picture of a hand-drawn flyer he made for the 50th anniversary of a Kiss club show. “KISSTORY - FIFTY YEARS ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...