Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

New vehicles from the prior model year are stacking up on dealer lots, and that overhang is starting to reshape what shoppers ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Micron finds itself in a perfect storm situation, with skyrocketing AI-powered demand, tight industry supply, and impressive ...

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you discounts. But that might not be the full story.

Discover how dual pricing works, its strategic goals, and legal challenges. Learn how companies use this tactic to compete and the risks of potential legal issues.

Digital price labels could be coming to a grocery store near you—if it isn’t there already. The pricing system, which replaces paper stickers with electronic labels that can be changed in real time, ...

Choosing the right price for your product helps send the correct price-quality signal. Price-signaling occurs when the cost of something reflects the product's perceived quality. Whether or not your ...

Learn how risk-based pricing in credit markets affects interest rates and loan terms based on creditworthiness, and understand regulatory requirements like the 2011 rule.

Wendy's CEO just announced the company will soon embrace surge pricing. Once reserved for the travel industry, dynamic pricing is spreading. Consumers should expect to start paying premiums during ...

“Instacart is far from the only corporation using AI technologies to determine exactly how much profit they can extract from their customers by overcharging them,” Owens said. “It’s time for ...