Shop new releases from Essence, e.l.f., Huda Beauty, and more. These are the best new Sephora and Ulta finds hitting shelves ...

A look at which products dominated Sephora's online channel in 2025.

Sephora North America is targeting its most loyal customers with a mobile application that not only lets them shop while on the go, but also comes packed with video and scanning capabilities. The ...

Overwhelmed by Sephora’s fragrance aisle? Beauty editors narrowed it down to the best perfumes that smell amazing—and ...

Sephora’s Beauty Insider Loyalty program is one of the best rewards programs out there. As an "insider," every dollar you spend will earn a point, which can be redeemed for products, samples, trips ...

It’s time to throw out the mascara you’ve been using all summer and pick up a new lash enhancer for fall. Like most beauty enthusiasts, Sephora is a one stop shop for our seasonal hair, skin and ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Launched earlier this summer, Fenty Hair has officially joined Fenty Beauty, Fenty Skin and Fenty Eau de Parfum at the beauty retailer. By Erin Lassner E-Commerce Writer Béis Luggage Expands Into ...

Sephora is embarking on the largest capital project in its history — a complete redesign of its North American stores, its ...

When you go to the mecca of all things beauty (a.k.a. Sephora), it can be exhilarating and totally exhausting at the same time. The rainbow rows of lipstick! The army of glam employees wanting to make ...