Google's John Mueller was asked if "unlinked brand citations can help in defining trust of a website / brand?" In short, when someone says the Wall Street Journal said X, but does not link to the Wall ...

Search marketing consultant Cyrus Shepard tweeted about a featured snippet with zero links back to the websites from which the information came from. Several in the SEO community compared Google to ...

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s ...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm.