The following excerpt is from Karen Tiber Leland’s new book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes The Continuous Brand Improvement (CBI) Process is a simple ...

Anything that you do well is worth doing better over time. The term "continuous improvement" describes a process practiced by quality engineers but it speaks to something that every conscientious ...

“When you are attempting a cultural change, it’s a bit like a cultural war…but it’s a good war,” said Steve Olsen, executive vice president at Camcraft. “Like any meaningful change, it takes work.” ...

I recently ran a web search for the phrase “Continuous Improvement” just to see what the results look like. As one might expect, the results page contained web sites dedicated to one or more ...

Continuous Improvement (CI) is a term we hear a lot lately. Sadly, despite knowing the term and possibly even applying CI principles to some aspects of operations, CI principles are infrequently ...

In the parable of the bricklayers, a traveler encounters three workers mortaring rows of bricks onto other bricks. “What are you doing?” inquires the traveler. The first worker answers, “What does it ...

The previous articles in this series have offered guidance on how to create IT disaster recovery (DR) plans for cloud environments and implement them. In this final article, we look at maintaining the ...

The Continuous Brand Improvement (CBI) Process is a simple methodology that any committed company can follow to improve the brand-centric nature of their business and come into functional alignment ...