Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to "add locations in bulk," which should help you add ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...

The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all ...

Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

UpMyViews helps creators and brands grow on YouTube by putting videos in front of real viewers through Google Ads placements—without forcing you to become an ads expert. Instead of chasing ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...