Vicks increased its October budget 69% while rivals pulled back, risking visibility as seasonal demand picks up.

Both airlines see AI booking agents as a potential threat that could add an unnecessary layer between them and travelers. But ...

A return to standard review timelines could help pharma marketers plan commercial strategies with greater predictability.

Shopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a ...

92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.

But despite consumer preferences, brands are increasingly using AI to generate ad creative. Seventy-four percent of US ...

More consumers tie health to identity, fueling a $700 billion US wellness market. Brands need to back claims with measurable benefits to capture that spending.

As integration into familiar tools accelerates, AI adoption is broadening beyond early adopters. AI search is growing alongside traditional search, while lower-cost subscriptions expand beyond paid ...

In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will ...

Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok ...

The news: The Interactive Advertising Bureau (IAB) Tech Lab expanded its connected TV (CTV) measurement framework to include emerging formats like pause, home screen, and overlay ads. The update is ...

Our “Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their own sales against the market. In the Q2 2026 edition, we focus on our latest US ...