Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

Platforms like Reddit, TikTok and YouTube host millions of posts, videos and comments, many filled with slang, sarcasm, ...

This is “bigger” than the ChatGPT moment, Lieberman wrote to me. “But Pandora’s Box hasn’t been opened for the rest of the ...

Environmental data-gathering technology has proliferated in recent years. But how do you derive meaningful insights from ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.