'90210,' Grown Up ...

In many ways, 2016 was the beauty industry's peak.

Kylie Jenner has always been able to upgrade her looks with some of the most unexpected styling and accessory choices. Even ...

Some of these products work because of science or color theory, others are just plain witchcraft. View Entire Post › ...

From contouring to bike shorts, explore the 10 biggest beauty and fashion trends started by the Kardashian-Jenner family that ...

Some are even proclaiming that 2026 is the new 2016. And TBH, it kind of makes sense. 2016 was by no means ...

Here's how to change your appereance and unlock new customizable options for hair, eyes, beards and more in Heartopia.

The difference between looking effortlessly elegant and desperately overdone often comes down to these subtle makeup ...

While your high school friends are still using the same makeup techniques from prom night, discover the subtle daily choices ...

After microblading fades, brows can blur, change color, or lose definition. Brow expert Kristie Streicher explains how eyebrows change over time — and why the principles behind natural brows feel ...

Gone are the days of a finely plucked brow. Now bushy well-defined brows are the look du jour. HELLO's eyebrow section features all the eyebrow products you could ever need to look like Cara ...

I know people are loving thin brows as of late, but as a victim of over-plucking and reckless waxing in the 2010s, I always prefer my brows to look thick and bushy, so I can tweeze and shape them from ...