From server-rendered HTML to interactive pages, understand where hydration fits and when it can affect search visibility.

John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known ...

Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility ...

DuckDuckGo is the no-AI search engine of choice, and these hacks will give you the best results.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and ...

Discovering indie films matters. One week it’s a basement-shot monster flick. Next week it’s a festival gem with no trailer ...

A company rolls out an AI customer service assistant. The model behind it is current and capable enough for the job. The assistant goes live. Within a week, support tickets are getting worse, not ...

Here’s a quick introduction to the two most popular "green" search engines, how they help the environment and how to use them ...

Google and Microsoft are backing ARD for AI agent discovery. ARD could help agents find tools, skills, and other agents. The same discovery layer may also create new security risks. I'm always a bit ...

SEO stops sounding like black magic when you can point to the exact Google doc that backs it up. Here's how to use it to earn ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Former Google engineering leader Hugh Williams is back with another fascinating Claude Code experiment ...