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科技行者 on MSN
给用户模拟一个“真人”，到底有多难
2023年前后，推荐系统行业里流行一句话：上线前先问问AI用户怎么看。 听起来挺合理。毕竟真实的A/B测试太贵了，一个推荐策略改坏了，可能几天内就损失一大笔点击率和用户留存。如果能先找一个"假用户"帮你把关，省时省钱又安全。于是各家公司开始用大语言模型扮演用户，让它们在模拟环境里点来点去，提前预判新策略的效果。
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