This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

As audience fragmentation roils revenue models and viewer expectations, the very meaning of television is changing. Consumers ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

In another turbulent year for TV, there were plenty of shows, movies and other programming that broke through the ratings ...

Looking beyond 2026, a sale of part or all of WBD would likely open the door for more streaming acquisitions. That could ...

Thanks to securing a multi-year grant, the Friends of the Underline will host a free music series throughout the year.

You’ve probably seen a variation of this news on social media over the past few days: MTV officially shut down on New Year’s ...

The programming language Rue combines the advantages of Rust with a simpler syntax. The compiler for it is being developed by ...

Here's a guide to live New Year's Eve performances and programming to ring in 2026, including a Jonas Brothers celebration ...

Imagine an AI agent subscribing to and cancelling streaming/linear TV services to create a bundle with specific price and ...