About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help you reach nearby customers, boost sales, and improve your ROI. Searches ...

Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...

Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit businesses within a day.

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened ...

Founder and CEO of Kobzza Marketing Agency, a home-service digital marketing and SEO company serving clients across Canada and the USA. For over two decades, Google Search has shaped how people find ...