OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

How to Use Live Data for Real-Time Influencer Campaign Optimization (2026) ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

SAN FRANCISCO - For a week in November, Facebook and Instagram featured ads that showed cash and cryptocurrency raining down on a man at his computer. The ads asked viewers if they wanted to make a ...

With 21 million users, Facebook Dating is a secret hit, including among Gen Zers who use it for clout and content as much as for finding love. Twenty-one million users, actually. In November, for the ...

What Happened: Everyone keeps saying Facebook is dead, but the numbers say otherwise. Why Is This Important: This flips the script on the whole “Facebook is for boomers” narrative. Sure, kids love ...

Meta is making billions of dollars every year from ads marketing scams and illegal products on its platform, according to a new report from Reuters. The report details the staggering numbers behind ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

Alex Valdes from Bellevue, Washington has been pumping content into the Internet river for quite a while, including stints at MSNBC.com, MSN, Bing, MoneyTalksNews, Tipico and more. He admits to being ...