Colgate celebrates imperfect smiles in new ad
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Colgate celebrates imperfect smiles in new ad
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
Mar 27, 2024
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The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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In an Australian first, Colgate has launched a line of recycled toothpaste. Currently 50 million toothpaste tubes go into landfill every year in Australia. 7NEWS Adelaide at 4pm and 6pm | www.7NEWS.com.au #7NEWS | 7NEWS Adelaide
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The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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