Customer Journey Map to Define Touchpoints and Metrics
58:45
YouTubeAmerican Society for Quality, Quality Management Division
Customer Journey Map to Define Touchpoints and Metrics
with Lisa Custer Quality management is often involved in issues with customers, or possible issues with prospective customers. This talk will demonstrate how to construct a customer journey map in order to identify customer touchpoints and define important metrics to monitor and improve performance.
1.9K viewsJan 13, 2022
Touchpoint Marketing
Most leads don’t ghost you… They just need a different touchpoint 👀 If your dental leads aren’t replying, try this instead ⬇️ 🎙️ Send a voice note People respond to humans, not scripts. A quick voice note builds trust fast. 🎥 Send a personal video A 10–15 sec selfie video instantly stands out in their inbox. 📸 Ask for photos of their smile It turns the convo from “lead” → actual patient and gets them engaged. ⏳ Send a “waiting” GIF Simple, non-pushy, and it reminds them you’re still there. S
0:09
Most leads don’t ghost you… They just need a different touchpoint 👀 If your dental leads aren’t replying, try this instead ⬇️ 🎙️ Send a voice note People respond to humans, not scripts. A quick voice note builds trust fast. 🎥 Send a personal video A 10–15 sec selfie video instantly stands out in their inbox. 📸 Ask for photos of their smile It turns the convo from “lead” → actual patient and gets them engaged. ⏳ Send a “waiting” GIF Simple, non-pushy, and it reminds them you’re still there. S
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