The Most Underated Targeting in Digital Marketing | How to Use Custom Intent Audiences in Google Ads
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YouTubeDustin Trout
The Most Underated Targeting in Digital Marketing | How to Use Custom Intent Audiences in Google Ads
This is hands down the most underutilized targeting strategy in all of digital marketing. I’m talking about custom intent audiences in Google Ads. Everyone focuses on CRM lists and first-party data, which are great, but when it comes to prospecting, this is where the biggest opportunity is. Google lets you build audiences based on what people ...
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