Got ’em by the throat: How Nike’s SNKRS app keeps the sneaker game in a vise grip
nytimes.com
Got ’em by the throat: How Nike’s SNKRS app keeps the sneaker game in a vise grip
Through shrewd strategy, a mobile app & a vault of sneakers overflowing with brand equity, Nike continues to corner the sneaker market.
Dec 10, 2020
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